Last Update
Nov 19th, 2019

Top Round Roast Beef

35 N Federal Hwy
Fort Lauderdale FL, 33301


Parking: Private Lot


This seemingly cursed location finally has a new tenant; and a curious one at that. Roast beef sandwiches that seem to be targeted to Millenials; sort of a cross between Five Guys and Arby's; Burger Fi with Roast beef instead of burgers.

For those of you under 50, Roast Beef is a food that people used to eat in the 1970's; a cheap cut of meat slow roasted and sliced very thin; my Mom used to serve it with McCormick's mushroom gravy. Today you mostly see top round labeled as "London Broil"; just as you see short loin labeled as "NY Strip"; mainly because it sounds better than the actual name. Families on budgets still buy this cut (as they do bottom round and rump roasts), you'll rarely see it in a restaurant. The "French Dip" has been out of favor for decades. Even Arby's is pushing Gyros and Brisket; understanding that roast beef on a roll isn't familiar to modern palates.

One thing it has going for it; it's fairly priced compared to the craft burger joints.

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So something that every past and future restaurant owner should want to know about this; How to open a restaurant in Fort Lauderdale that's been closed over a year without have to get a single interior permit. I guess it's possible that Salsa Fiesta never reported the place as closed in June 2018 so they thought it was open until the license expired in December. Or it could be incompetence at the DBPR. Hard to believe they didn't have to do any electrical work or plumbing; did Salsa Fiesta even have a kitchen?
This is a franchise operation; they have 2 stores in CA open 2+ years (the SF location is in a neighborhood where all of the signs are in Spanish), one in Irving CA that just opened, and 2 closed in less than a year; Irvine TX closed in 8 months and Louisville closed in 3 months. They just filed an application; we'll see what happens when they find out they have to start from scratch like it's a new build out.

Remember Pizza Rev?

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