Last Update
Jan 29th, 2020

Fort Lauderdale Snubbed By NFL for Super Bowl 2020

Despite massive construction and shiny new bike paths, Fort Lauderdale has effectively been snubbed by the 2020 super bowl planners. Just days before the big game, I wasn't able to find 1 hotel that's sold out.

Even the Hard Rock hotel has rooms, and they're not that expensive. Hard Rock stadium is of course where the Super Bowl will be played.

The last time a superbowl was in Miami, The New Orleans Saints stayed in Miami Beach and the Indianapolis Colts stayed in Fort Lauderdale, with the NFL setting up shop in the Westin Beach Resort. The city was hopping. There were several major Super Bowl parties, including the Maxim party in the YOLO courtyard. This year; nothing. Las Olas was dead just days before the event. There's a bunch of Hotels trying to host pretend events; but they're not real Super Bowl parties. Dennis Rodman will be at the Ocean Manor; which means that he didn't get any other offers.

My guess is that event planners were turned off by the ridiculous construction this summer at the Beach; the traffic due to construction was untenable. What's sad is that the Beach isn't going to be any better because of it; building parking garages and hotels doesn't increase the appeal of the beach. You're still stuck with a strip of bad venues run by the same bad actors that have run them for the last 20 years.

In 2010, this New York Times Article appeared touting the expansion and re-emergence of Fort Lauderdale as a destination worthy of accommodating a major event. 10 years later, the city is completely snubbed. You have to wonder what the city planners are thinking.

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JD
Reply
Zero exposure as a destination...how did you calculate that? Going to be beautiful Super Bowl day people come for the weather and away from the snow.
Administrator
Reply
Fort Lauderdale got no exposure; people are going to Miami, not here. There's no morning shows broadcasting from FTL Beach.
Administrator
Reply
The Hard Rock is now sold out.
KevinFLL
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I believe this has to do with the renovations and financing. While Ross funded a big portion personally and got a loan for the rest. Miami Dade is chipping in some of the funds, and part of the deal with the Dolphins and NFL was that Dade would host all of the events. Broward refused to chip in so they cut them off. Typical politics. There was an article about this a while back somewhere I'm trying to find but so far I found this.
"The county will give Ross up to $5 million annually — for a total of up to $75 million — in exchange for luring big events such as the Super Bowl."
Administrator
Reply
To clarify this, the deal is up to 5M per event, with only the super bowl netting $5M. He'd have to get the SB every year to get $75M. So he's getting $5M for this super bowl. As Cathy pointed out, that's hardly enough to dictate what the NFL can or can't do in any aspect of the event.
Administrator
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I doubt the stadium funding had much to do with where they hosted events. The Hard Rock is in Broward; the NFL is independent and can do what they want. The new mayor is incompetent and the Visitor's Bureau is a joke; are they still using the ice cube with plastic sunglasses campaign?

As I said, in 2010 there was plenty to go around in both FTL and MIA. This is a snub. Maybe they had a problem with the city in 2010 or the current clowns in charge blew the negotiations. They knew years ago that a super bowl was coming this year, and the city isn't close to being ready to host anything. I don't even want to visit the beach much less stay there for a week.
Fat Hand
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It really does have everything to do with the stadium funding. Miami-Dade was pissed off when the NFL hosted a bunch of events in Broward in 2010, so when Miami-Dade agreed to kick in money for the roof, the NFL agreed that ALL official events would be in Miami-Dade. As far as non-official events, all the players and everything else is in Miami so makes sense that’s where they would be. I’m sure if the Broward politicians had agreed to pay for that roof, you would have complained about that also (as would have I). This was actually a very good decision by the Broward politicians.
Cathy
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There were events at the Diplomat and the Hard Rock which are both in Broward. The deal with Dade locks the Dolphins into staying in Dade county for 30 years and pays them "per event"; the notion that the NFL is pandering to Dade county because they're kicking in $5M for this Super Bowl is ridiculous. Miami commissioners also voted to not raise taxes in 2011; same as Broward. You make it sound like the deal with Dade is what sealed the deal for the Super Bowl, and that's just not the case at all. It's just one of many deals, like naming rights, that go along with a new stadium.
Administrator
Reply
There was an event at the Westin that was cancelled due to lack of interest. Nobody wanted to stay in Fort Lauderdale because there's nothing going on here.

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